The main tourist attractions are:

• Ostuni, unique in its kind, called the White City for its whitewashed walls and houses: a breathtaking landscape that stands out in the sky on a green sea of ​​centuries-old olive trees. The old town, like all the historic centers of the Valle d’Itria, is characterized by alleys and streets tangled and paved with the typical chianche, with white houses and characteristic flowered balconies, churches and monuments from various eras. If the narrow streets, the stone arches and the stairways of the historic center are wrapped in an ancient charm, the numerous small shops and clubs enliven the nightlife.
• Martina Franca in which the typical elements of the historic centers of the Itria valley blend with the Baroque creating an elegant and artistic context with great masterpieces of art such as the Basilica of San Martino and its collegiate church, the finely worked arcades and arches. The small historic center of Cisternino, on the other hand, has a simpler and more rustic aspect and is included among the 100 most beautiful villages in Italy. The historic center of Locorotondo, on the other hand, is characterized by the characteristic houses with sloping roofs covered with chiancarelle, more common in this municipality than in the neighboring ones and the “waterfront” or the panoramic walk that overlooks the suggestive valley.
• The large agglomerations of trulli, a typical conical construction in traditional dry stone of central-southern Puglia. Trulli were generally built as temporary shelters in the countryside or permanent homes for farmers. They are found throughout the Itria Valley but certainly to visit is Alberobello and its Monti district where more than a thousand are concentrated.
• On the central Adriatic coast, south of Bari, there are some historic places absolutely to visit in Puglia: first of all Polignano a Mare, a village, which has always been considered one of the most beautiful in Italy, is also characterized by the white color of the its houses, built on the steep cliffs that stand out against the sea. Located a few kilometers further south, there is Monopoli, a city with a historic center of great artistic value, consisting of very narrow alleys and squares, which houses a large number of churches. But what is most striking is its extraordinary view from the city port, with the ancient medieval walls that protect this little Apulian jewel. Finally, a few kilometers from Monopoli you will find the amazing Grottoes of Castellana, an authentic natural wonder.
• The Masserie, old typical farmhouses in Southern Italy. Many farms were abandoned in the late 19th century, but thanks to restoration projects, many of them have been recovered and transformed into wonderful hotels.
• Typical food and wine of this area. Typical foods are taralli, friselle, olives, focaccia, pettole and panzerotti. Famous and valuable are the meats of the Itria valley among which the Gnummarieddi (also called marretti or turcinieddi), the Capocollo and the meat bombette stand out.
• Protected natural areas: the natural reserves of Torre Guaceto and the Parco delle Dune Costiere, the cave of the Millenari, the Park of Santa Maria d’Agnano with the burial cave, where the skeleton was found, dating back to about 28,000 years ago, of a pregnant twenty-year-old woman, found with her right hand resting on her belly, as if to protect the fetus. The find is kept at the Museum of Preclassical Civilizations of Southern Murgia.
• The Beaches of Ostuni: along the seventeen kilometers of coast of the territory of Ostuni, in a wonderful play of colors, there are long beaches with dunes covered by Mediterranean scrub and an alternation of sandy coves and rocky coast. The coast of Ostuni today represents one of the major seaside tourist attractions in Puglia, with five Blue Flag beaches for the quality of water and services (Creta Rossa, Lido Fontanelle, Pilone Viar Beach Club, Rosamarina and Lido Morelli):
  • Pilone and Lido Morelli: a stretch of sandy coast with high dunes covered with centuries-old junipers, dominated by the sixteenth-century Aragonese watchtower of San Leonardo. Due to its high environmental value due to the presence of habitats considered by the EU of Community importance, it has now become a regional nature reserve.
  • Monticelli: on the high dunes that give the place its name, it is possible to find a quiet and familiar atmosphere. Evidence of a Bronze Age village was found in the area.
  • Port of Villanova: where the ancient Petrolla stood, later renamed Villanova, there is a small port, a landing place for fishermen’s boats and pleasure craft; the 16th century tower-castle overlooking the port is striking.
  • Camerini and Creta Rossa: whose name derives from the particular color of the sand. Here there are several rocky inlets, which alternate with wide sandy expanses lapped by the crystalline waters of the Adriatic Sea. This is the ideal place for those looking for some tranquility.
  • Costa Merlata: so called for the extremely jagged coastline, with the sea that creeps between the ravines of a rocky coast forming singular and intimate sandy coves.
  • Torre Pozzelle: a coast of incomparable beauty for its wild and uncontaminated nature, a succession of inlets protected by high rocks, where the now rare centuries-old junipers lap the sea; so named for the presence of a watchtower dating back to the sixteenth century.